Evolve Currency Management has supported UK-based Brouns & Co. since 2025. The importer of sustainable linseed-based paint has customers across the UK, Europe and North America, and has seen US revenues grow by over 100% in just 2 years.
The rapid international growth of the Brouns & Co. business, that opened a logistics hub in New Hampshire in 2024, and launched a European base in the Netherlands in 2025, has driven a focus on the cost and ease of overseas currency management.
“Our CFO recommended that we partner with Evolve Currency Management early in 2025 as the volume and urgency of our transfers became a challenge for the very manual US bank we were previously using. As well as requiring in-person US branch visits, the rates we were getting were not competitive, and when the cost of tariffs started to be felt we looked at Evolve as a way to recover some of the lost margin, and reduce the time spent making currency movements.
“As a scaling SME exporter, cash flow and margins, especially in the changing tariff environment are crucial to maintaining our growth. Evolve’s technology platform allows us to make transfers from the UK and EU without the need to involve our US team, and we have seen a 3% saving on trades made with our local bank straight away.”


